MyFootballClub is a venture that recruited football enthusiasts from across the world to collectively purchase an English association football club. The Ebbsfleet United club was bought with funds gathered from paid-up members of MyFootballClub, who are organized into an Industrial and Provident Society. Paid members of MyFootballClub are able to control the club through a democratic voting process, both on and off the field, including team selection and player transfers.
Lessons from MyFootballClub
This is an example of an on-line democratic system applied to a non-governmental organization. With its purchase of a majority share of Ebbsfleet United, MyFootballClub became the first online community to fully run a professional sports club.